PFT inks deal with Turner Latin America – digitalstudioindia

PFT inks deal with Turner Latin America

Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America wherein PFT’s CLEAR Broadcast Cloud will provide work order and …

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Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America wherein PFT’s CLEAR Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical tasks.
A hybrid cloud-enabled media ERP suite, CLEAR’s Broadcast Cloud module is specifically designed to support end-to-end broadcast operations–from creation to transformation, distribution, and exhibition. Broadcast Cloud will effectively bring Turner Latin America’s ecosystem of creators, partners, and customers of long and short form content onto a single system.
“We chose CLEAR for three reasons: it is cloud native, multi-platform, and easy to integrate through a solid service-oriented architecture approach,” said Luis Esparza, VP (technology and operations), Turner Latin America. “The industry is undergoing rapid change and we believe Turner is uniquely qualified to lead the transformation of the media business in Latin America through our innovative thinking and the ability to adapt to a location independent but consumer centric model.”
Operations at Turner Latin America’s main content processing hub in Buenos Aires will be connected with all other supply chain locations through the CLEAR hybrid cloud architecture. This will support multi-location distributed workflows such as subtitling and dubbing, compliance mastering, promo operations, archival, playout delivery as well as schedule driven distribution for OTT and VOD. CLEAR’s interoperability feature allows seamless integration with Aleph (a software used for schedule, contract, rights, and traffic management) and other applications at Turner thereby leveraging existing investments and lowering the total cost of operations (TCOP). The integrations are accomplished through CLEAR’s open APIs, providing users a with a seamless end-to-end view of the entire distributed workflow from CLEAR.
“CLEAR was built as an ERP system tailor made for M&E and is well-poised to help Turner improve efficiencies across their supply chain with lowest TCOP, while enabling them to be the first to publish their content to multiple destinations,” said Ramki Sankaranarayanan, founder and CEO, Prime Focus Technologies. “We are stoked to play a pivotal role in helping the network embrace automation and attain their goal of digital transformation.”

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