With Broadcast India Show 2018 dates nearing on our calendars,it is time to clear the way to witness next-generation broadcast technology
Technology unrolls at a dizzying pace along with sizeably impacts everything it nudges, the world of broadcast and entertainment being no exception. The entire universe of augmentations possible in this industry remains elusive most of the time, except during conventions and trade shows like the annual Broadcast India Show. The Show has spanned for over two and a half decades since 1991, and is back and how, with its 2018 version. Every year, the Broadcast India Show translates into an interactive platform, which showcases the paradigm transits in infotainment technology across the globe, along with serving as a platform to help connect with the innovators and experience the marvels first-hand.
The Broadcast India Show 2018 will cater to futuristic broadcast technologies, which are expected to be more efficient and productive, by catalysing creative ways of working with broadcast, film, audio, radio and everything else that contributes to the infotainment industry – from content creation to its management and delivery. Companies and corporations, veterans and professionals, vendors and and customers, visionaries, and other industry pioneers from across the world will gather to realise opportunities, establish trade connections, and facilitate resource pooling on the biggest scale; as is the norm every year.
The last edition of the Broadcast India Show saw over 9862 unique visitors and over 500 brand participants from over 36 countries. This year, the numbers are only expected to grow, with spectacular innovations up for demonstration.
OFFERING THE BEST
The 28th edition of the annual three-day trade fair will witness leading participants from across the globe, presenting a wide array of products and technologies for the broadcast, television, film, audio and radio industry. Over the years, the Broadcast India Show has positioned itself as a platform that allows technology seekers to connect with the innovators, and experience the marvels in real-time.
As per a report published by FICCI and KPMG, the media and entertainment industry in India is poised to grow at a CAGR of 14.3 per cent to INR 2260 billion by 2020. It is mostly led by advertising revenue, which is expected to grow to INR 994 billion at a CAGR of 15.9 per cent. By 2020, the digital advertising market might scale up to INR 255 billion in all likelihood, and contribute to 25.7 per cent of total advertising revenues. Increased share of mobile and video advertising as part of digital media is one of the things to look forward to in the near future.
WHAT TO EXPECT
From content creation to its management and delivery, Broadcast India Show 2018 will present an entire gamut of products and solutions catering to the broadcast and film industry. Organised by NürnbergMesse India, the expo is poised to attract over 12,000 professionals from across the globe, with over 500 brands displaying cutting edge technology and solutions.
Sonia Prashar, MD, NürnbergMesse India shared, “It has always been our endeavour to provide the best of networking platforms for the industry. We will continue to create several additional avenues along with the main event, for technology seekers to get up and personal with the exhibits first-hand and gain in-depth knowledge about them.”
The mega event will include technical sessions, seminars and conferences to facilitate knowledge transfer and instigate the birth of ideas. The show will also host a number of live product demonstrations from over 500 brands displaying their latest enhancements. Over 11,000 square metre of gross area will be facilitating business networking opportunities.
With over 36 participating countries and more than 500 exhibiting companies, the show attracts visitors from all over the globe and the Indian sub-continent. The Broadcast India Show 2017 observed 36 new exhibitors delving onto the Indian broadcast and infotainment market for the first time.
The exhibition will serve as a curated platform for display of trending technological advances and inventions. It will bring together professionals that are reforming the broadcasting value chain in the M&E sector, under a single roof. The exhibition will also help capitalise on umpteen opportunities to boost business networks, reinforce one’s brand, and convert prospects into customers. This in turn helps establish trade connections and facilitate resource pooling on a large scale in the Indian sub-continent.
It will serve as a common ground to evaluate and test new technology, by interacting directly with key end users, partners and resellers. The Broadcast India Show 2018, thus, is anticipated to have something for visitors from all verticals including film, television, radio, audio, mobile and new media industry.
Along with the broad-spectrum event, the Broadcast India Show 2018, will simultaneously facilitate a 2-day conference that will deep dive right into the nitty-gritty of content. It will witness industry technocrats of the likes of CEOs, directors and proprietors of companies. The convention is expected to help foster benefit from expertise, knowledge of engineers and technicians through a sea of technical presentations, equipment demonstrations and in-depth brainstorming sessions.
The two day conference that is hosted concurrently with the main exhibition is an important aspect of the Broadcast India Show. By inviting wide-spectrum participation from presidents, directors and proprietors of companies to engineers, technicians and technologists, it forms an interactive and enlightening backdrop for in-depth presentations, cross-pollinating discussions and analytical forums. Refreshing, enlightening and uni-focussed in both: format and presentation, its goal will be to become an enhanced platform for informative and enlightening debates, along with product promotion. In all, it will be one of the major contributors to draw out inner energies of the participants and attendees, in order to realise their potential in myriad, so far not deemed possible.
The conferences will address topics including 2D/3D animation, asset management, archive, audio, broadband, broadcast, cable, cameras, DAB/DBS/DST/DTT, desktop video, digital film, graphics, grip, High Definition (HD), interactive media, internet, IPTV, lighting, MPEG, mobile TV, multimedia, music, Outside Broadcast (OB), production, radio, recorders, satellite, servers, streaming, systems design, television, test and measurement, transmission, video, visual effects, webcasting, widescreen, and other leading innovations from the entertainment industry.
WHAT THE INDUSTRY SAYS
Dan Holland, marketing manager, IHSE, USA, said, ‘‘This will be our fourth year at the show and as we are gaining increasing exposure and brand recognition, people are appreciating the quality that IHSE brings to the broadcast market in India. The quality of visitors attending the show has always been diverse and is expected to garner industry folks from all over the domain including, a standard small studio all the way up to a full scale television and broadcast production.”
Umender Shah, business head, India and SAARC, Zeiss, commented, ‘‘We have been at the Broadcast India Show for the last 5 years, and every year we have been seeing a considerable amount of change as compared to its previous edition.”
Eddie Udagawa, VP, Consumer Imaging & Information Centre, Canon India, said, “After receiving an overwhelming response at the Broadcast India Show over the years, we are expecting a heightened consumer connect for our products this year as well.”
BRANDS TO LOOK OUT FOR
The show attracts participation from leading companies globally, which ensures a versatile display of world-class technologies. This year is no different, better perhaps, with leading brands ready to present their products. These include global brands like Blackmagic Design, Sony, AVID, RED Digital, Canon, Datavideo, Samsung, IBM, Ross Video, FOR-A, Grass Valley, ARRI, Atomos, Carl Zeiss, Panther, Seagate, On Air Asia, AJA Video Systems, Playbox, IHSE, Primestream, Ikegami, Hitachi, Monarch, Netweb, Sennheiser, Samsung and IBM amongst many others.
The Broadcastindia Show 2018 promises a host of exciting innovations to watch out for, are you ready to get your dose of tech-inspiration?