News7 Broadcast Upgrades Operations

Imagine Communications,a global leader in video and advertising solutions, recently announced that it has
implemented an end-to-end broadcast news production and playout system for newly launched News7,part of the VV Minerals Group.Serving the global Tamil-speaking population, News7 provides 24-hour news coverage in India,
Bangladesh, Canada, Malaysia, Singapore, Sri Lanka, South Africa, United Kingdom and the United Arab Emirates
At the heart of the News7 operation are Imagine Communications’ Nexio servers and ADC automated content and distribution solution. The broadcast workflow includes central storage for ingest, asset management and playout on a Nexio Farad high-performance online storage network.Editorial is setup using Velocity editors alongside Apple FCP and Adobe Premier Pro suites linked over a SAN network.
Imagine Communications’ Platinum routers along with integrated multi-viewers provide the display capabilities to support the monitoring requirement of the News7 newsroom.Additionally, Nexio Icon Master control switchers and Selenio modular signal processing solutions provide News7 with switching, signal processing and distribution capabilities.
“As a new channel, we needed a comprehensive, technically advanced and proven solution to meet the extensive and pressured demands of a news production environment,” said Venkat Ramani, head of technical operations, News7.
“Reliable infrastructure that is easy to manage is extremely important given our mission-critical requirement.
Additionally, Imagine Communications’ local technical team ensured that we met our on-air commitments.”
“We are pleased to provide News7 with a complete state of-the-art, end-to-end solution, enabling a fast production turn around,” said Joe Khodeir, Sr VP, Asia Pacific, Imagine Communications.

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