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Ncam gets significant investment from YFM Equity Partners, adds to management team

Ncam Technologies, a developer of augmented reality (AR) technology for the entertainment industries, has received a significant injection of funds via YFM Equity Partners (YFM), the specialist private equity fund manager. Ncam has also appointed two key members of staff to its management team, further supporting the company’s growth strategy, and will continue hiring in the coming months for additional positions across multiple departments globally.
The undisclosed funds will be used to support the development of new products, expand the global team and help the business extend its reach into new vertical markets as well as new territories–especially the USA and China where new office openings are planned for later in the year.
Ncam has also appointed Mike Grieve as chief commercial officer, to drive global growth. He brings over 25 years of media industry experience to the role, most recently from RED Digital Cinema where he spent nearly three years as sales director, EMEA. He has also held Senior sales director roles with creative companies including Filmlight, Autodesk, and Quantel.
Additionally, Christina Williams has been appointed as head of marketing to strengthen the company’s global brand and communication channels. She was senior marketing manager at RED Digital Cinema EMEA, and brings a wide range of marketing expertise gained from companies including G-Technology and GAME.
Nic Hatch, CEO, Ncam, said, “As AR and real-time visual effects continue their rapid growth, more industries are seeing the opportunities that they bring. This additional funding will help us develop our technologies further and improve the way we bring them to diverse market sectors around the world. Grieve and Williams’ appointments will also help us realise our growth ambitions and reach new audiences, and we are actively seeking additional global talent to join our dynamic team.”
Craig Deacon, CFO, Ncam, added, “With the support of YFM we can rapidly execute our growth plans, allowing us to develop our market potential and fulfil our global ambitions of becoming a market leader of augmented reality.”

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