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MediaKind is the new identity for Ericsson Media Solutions

A new global media technology company, MediaKind, was unveiled globally as the new identity for Ericsson’s Media Solutions business. Designed to embody the concept that media should inspire and unite humankind, MediaKind draws on Ericsson’s 150-year heritage of bringing communities together through pioneering fixed and mobile communications and unites a number of media technology pioneers under one common identity.
Angel Ruiz, CEO, MediaKind, said, “We have a single goal in mind: to enable our customers to create and deliver immersive media experiences. We are uniquely positioned to help shape and lead the future of global media technology. Our award-winning technologies, established industry heritage and forward-thinking experts equip organisations with the end-to-end technology solutions needed to embrace media of all kinds.”
MediaKind combines the strength, power and heritage of media technology solutions Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and TANDBERG Television. It currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world, enabling them to compete and differentiate with immersive media experiences. Its end-to-end video delivery solutions include Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalisation solutions, high efficiency cloud DVR, and TV and video delivery platforms.
MediaKind will continue its deep investment into its innovative product portfolio as part of its commitment to helping its customers differentiate and address the shifting media marketplace. MediaKind will share deeper insights into its next generation solutions and applications at IBC 2018 (September 13-18, 2018).
On January 31, 2018, it was announced that One Equity Partners, a private equity firm with deep expertise in media and telecom investment, is set to become the majority owner of Ericsson Media Solutions. The MediaKind brand will be carried forward when the transaction between One Equity Partners and Ericsson is completed.
MediaKind’s global management team, formed of TV, Telco and media experts was also announced. Led by Angel Ruiz, CEO, the management team consists of Gowton Achaibar, COO and head of R&D, Heather Andrade-Neumann, chief people officer, Arun Bhikshesvaran, CMO, Misty Kawecki, CFO, Mark Russell, CTO, Sven Bolthausen, SVP commercial management and sales support, Alex Borland, SVP EMEA sales, Clayton Cruz, SVP for Latin American sales, Steve Payne, SVP for North America sales and Ken Yap, SVP for North East Asia sales.

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