The live production market is gleaming like never before, which calls for a sneak into how lucrative a vertical it can be
By Anisha Gakhar
For some early adopters, the cloud provides a scalable, flexible infrastructure, achievable without a large capital investment, enabling workflow efficiencies in content creation, management and distribution. Broadcasters are faced with increased processing and storage needs to accommodate their archives and new content. At the same time, this content must be distributed and delivered in multiple ways, each with different technical requirements: video and audio codecs, wrappers, metadata and so on. Meeting all these demands, and ensuring that each is in the correct format, can be an automated process that is ideally suited to the cloud.
LIVE PRODUCTION IN CLOUD
The adoption of advanced cloud-based workflows, especially for live production, has been hindered by concerns over the reliability of connectivity to the internet. “Dejero believes that achieving cloud success within broadcast will take an industry-wide collaboration. We, at Dejero, solve the first mile challenge of efficiently moving content into the cloud where it can be managed, processed and ultimately distributed. This is of critical importance as the industry transforms,” said Bogdan Frusina, founder, Dejero.
But this is just one part of the equation. Dejero eliminates the the connectivity by collaborating with Microsoft and the Azure cloud platform. Working with partners Microsoft Azure, Avid, Haivision, Hiscale, and Make.TV, Dejero has presented an example of how live production workflows in the cloud can deliver greater flexibility, scalability and budget efficiencies to broadcasters. These multiple partners all play key roles in the live ingest workflow.
THE FLOW OF WORK
From the field, a live video stream is sent to the Microsoft Azure cloud platform from a Dejero EnGo mobile transmitter. Dejero’s video on-ramp technology dynamically receives the stream in Azure, transcodes it, and delivers the standardised stream to Make.TV’s Live Video Cloud, which is used to curate, and route the content to any number of destinations from within Avid MediaCentral.
“Hiscale’s cloud-based transcoding solution enables the live ingest into customers’ editing and asset management environments, where high and low resolutions files can be stored in Avid Nexis. Additional workflows include a live ingest workflow using a Haivision stream to Avid MediaCentral, or a file-based workflow with Signiant. The overall solution presents users with a single interface, pulling relevant data from collaborating partner technologies, while leveraging the compute and storage power of Microsoft Azure,” explained Frusina.
This workflow aims to illustrate how cloud can deliver on a vision that enables live production broadcasters to take advantage of a flexible infrastructure that scales according to their needs—whether that be for a month, a day, or an hour at a time, while reducing costs, and expanding their revenue options. The cloud helps broadcasters address a pressing need to improve efficiencies and control costs. Cloud-based processes can be shut down when they are not needed, so broadcasters need not pay to process power they are not using.
A hybrid world is taking centre stage, where on-premises infrastructure and cloud infrastructure work in tandem. In this scenario, the cloud is often used for occasional or peak needs. It could present an opportunity, for example to trial a new channel.
“As the broadcast industry transforms, cloud processing will become crucial to metadata enrichment. For those with extensive archives, comprehensive content metadata is central to maximising monetisation. Artificial intelligence (AI) can identify detailed information within the content, including image and sound recognition as well as speech detection, to enrich the metadata,” noted Frusina.
Eliminating the need for capital investment and moving to an operational expenditure model, spinning up and shutting down processes and the associated costs, cloud based live production will enable people, even those perhaps working out of their garage – to run an enterprise-grade broadcast operation. Revenue generation will be quicker, from a significantly lower cost base, which is expected to change the dynamics of the industry drastically.