Calling IP an enabling tech, Mark Moore, VP, international sales, Dejero tells Pradeep Suvarna that it allows staffers to send signals over many transport platforms, bringing new creative opportunities
Mobile reporting teams need to feel confident about the connections available to them, yet congestion and location are the two biggest obstacles to bandwidth availability – and therefore to the level of efficiency at which mobile news crews can fulfil their promise to deliver high quality video from the field. The choice between satellite- or microwave-equipped vehicles and cellular technology can often present a trade-off between transmission reliability, on-location flexibility and cost-effectiveness.
On occasion, a number of things can happen; cellular networks can become congested, the event scene is in an area of poor cellular coverage, or the live feed is mission critical and extra reliability is essential. In these scenarios, the answer lies in the adoption of technology that blends multiple transmission paths.
Fortunately, one of the key developments over the last year is technology that allows crews working on location to send and receive large files and access their newsroom or media asset management systems, as well as cloud services used for collaboration – ultimately extending workflows to the field. According to Mark Moore, VP, international sales, Dejero, things are only going to get better from here.
What evolution could take place within in-vehicle mobile connectivity solutions?
It is all about providing reliable, fast, and secure access to the public internet and private networks using high-bandwidth blended network technology. In 2018, we will see microservices take off and indeed Artificial Intelligence (AI) and Machine Learning will become increasingly important tools for broadcasters and media companies.
In countries like India, where internet connectivity in remote or mobile locations is unstable, how can broadcasters leverage the benefits that IP networks and connectivity solutions bring?
2017 saw another breakthrough for mobile newsgathering whereby satellite connectivity can be automatically blended in as a backup to the cellular connectivity from multiple mobile network carriers, boosting bandwidth for the live shot. Going beyond the single transmission path to distribute live video, there are technologies now available that allows content to be streamed live from location across all available IP network connections for added reliability.
What are some challenges when it comes to providing of reliable IP connectivity to broadcasters? How can vendors address this without making broadcasters go for additional and expensive investment?
In order to speed up production workflows and overall operational efficiency, reporters and production crews need to be able to work in the field as if they were back at the broadcast facility. But for that to happen they need access to reliable and secure broadband connectivity while on location. IP is an enabling technology. It allows you to send signals over a whole range of transport platforms, and that brings new creative opportunities.
This ease of connectivity means you can also integrate directly into streaming services and social media. So you can put top quality content on new platforms like Facebook Live. IP is the way that computers communicate, so you can integrate the content flow into other applications, like monitoring audience reactions, which can enrich the content further.
Do you think an increasing number of Indian broadcasters will move to cloud-based solutions to report live?
As with all new technology, IP and the cloud has no value unless it is allowing us to work better, to work faster, or to work more cost-effectively. One of the its greatest benefits is allowing the broadcast industry to tap into the infrastructure that’s already built for the computer industry, and in particular the internet. We now expect access to high speed communications whenever and wherever we are.
For the M&E industry it means that we can connect cameras and sound over blended cellular, Wi-Fi and portable satellite connections to provide live content to ever-demanding viewers from virtually anywhere.
As the M&E world gets more interconnected, will media and broadcasting companies find the solutions getting increasingly complex and cost-ineffective?
As with the introduction of digital broadcasting in an analogue world, it will take some time to convert the masses from an SDI to an all-IP world. It is often the fear of transition itself, rather than the implementation of the technology that seems complicated. But the majority of broadcast hardware and software manufactures are in the game to simplify operations, automate and enable the content makers/news gatherers to focus on the creation of the content rather than the technology that underpins it or that which delivers it.