For the third year in succession, Leica Camera AG will be the official partner of the ‘La Semaine de la Critique’ – parallel section of Cannes Film Festival – and will be awarding the ‘Leica Cine Discovery Prize’ for the best newcomer in the short film category together with its affiliate CW Sonderoptic GmbH.
La Semaine de la Critique, from 9th to 17th May 2018, focuses on the work of young and innovative filmmakers and is considered to be one of the world’s most influential film festivals. Continuing their support for young talents, Leica Camera AG and CW Sonderoptic GmbH will award the ‘Leica Cine Discovery Prize’ in the course of the renowned film festival. The two companies will present the prize with a cash value of 4,000 euros to the best newcomer in the category ‘Short Film’ on 16th May 2018.
“For us, the promotion and support of young talents in the fields of photography and moving pictures is an extremely important matter. In view of this, we are looking forward to honouring outstanding newcomers with the ‘Leica Cine Discovery Prize’ and, in turn, providing active support for them in their future careers,” explained Dr Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera AG.
Gerhard Baier, MD, CW Sonderoptic GmbH, added, “The ‘La Semaine de la Critique’ of Cannes Film Festival is the perfect platform to interact directly with the talented young people, from all cultural backgrounds, in the film industry. Our extensive portfolio of Leica Cine lenses – the eyes of the film camera – enables filmmakers and creative visual artists to transport the iconic look of Leica photography to the medium of moving pictures.”