Special Reports

It’s Show Time

From Facebook Video Boot Camp to the M.E.T. 360 town hall, NAB Show 2017 has plenty of engaging platforms in store this year

We are at that time of the year when one of the most anticipated events in the broadcast, production, and media calendar rolls around. Ladies and gentlemen, the stage is set for NAB Show 2017. This year, the marquee event is expected to be bigger than ever with attendance numbers expected to exceed those in 2016, which witnessed 1,874 exhibitors and 102,513 registrations from 160 countries.

Taking place at the Las Vegas Convention Center from April 22 to 27, the annual show, organised by the National Association of Broadcasters, has, traditionally, been a meeting ground for technocrats, decision makers from the corporate world, and creative people from far and wide.

One of the highly anticipated sessions this year is the Facebook Boot Camp, which features presentations from Facebook staff as well as creators who have found success on the platform. The session aims to offer practical tips, data, and best practices to help publishers make the most of Facebook.

The M.E.T. (media entertainment technology) 360 Leaders Town Hall, spoken about for months on end, is another must-attend. Geared towards bringing together the foremost voices in the industry, the programme will feature speakers from across broadcast, cable, digital video, and sports properties. Moreover, content creators and programmers will discuss their latest innovations and broadcast strategies.

Opening Bell
To get things underway, Ultra HD Broadcasting Comes of Age, the first Super Session this year, will be moderated by Arlen Communications’ Gary Arlen. Amazon’s Emmy Award-winning drama, The Man in the High Castle, is the focus of a Super Session as well. Based on the bestselling novel from Philip K. Dick depicting an alternative post-World War II universe, the series debuted on Amazon Prime Video and quickly became its most-watched original series. Executive producer Daniel Percival and cast member Joel de la Fuente will discuss the production of the show and how OTT series can compete with traditional television.
“NAB 2017 will be the show of ‘cloud and IP’ versus SDI as well as increasing bandwidth requirement challenges,” Jean-François Nivart, CEO of Image Matters, said. “Quickly adapting to the ever-changing demands of high-speed applications has become a must. Modularity is the key of future-proof designs.”
Mike Palmer, VP (Business Strategy) at Masstech, added, “The cloud offers attractive collaboration, scalability, and sustainability benefits. The declining cost of cloud hosting and storage enable established as well as start-up media organisations to take advantage of those opportunities.”
Federal Communications Commission (FCC) chairman Ajit Pai will make an address at a general session on April 25. The address will provide an insight into the FCC’s policy and regulatory objectives related to broadcasting, technology, and communications law and regulation.

Rewarding Excellence
Award-winning journalist and co-anchor of Noticiero Univision, María Elena Salinas, will be inducted into the NAB Broadcasting Hall of Fame at the television luncheon. Salinas, who began her career in 1981 as a reporter and public affairs host, received a Peabody Award, Walter Cronkite Award, and an Emmy in 2015 for her prime-time report on the exodus of Central American children to the US. The other inductee is radio personality Delilah, who has expanded her contemporary radio show audience to more than eight million weekly listeners on 160 stations across the US, making her the most-listened-to woman on radio in the country.
Back by popular demand this year is the Business of Broadcast. A part of the media series of programmes, the conference will bring together radio and television station management executives. Dave Clack, the CEO of Square Box Systems, said, “The volume of media being produced is exploding, there´s ever more content, at ever higher bit rates. Anyone that creates or uses media in an organisation can benefit from better tools to organise the media, help teams collaborate, and to automate repetitive tasks.”
Owing to the convergence of media, entertainment and technology, NAB Show is a great marketplace for solutions that transcend traditional broadcasting and, as the show draws near, the excitement for one and all is uncontainable.

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