Ropes in Sanjeev Kapoor, Rajshri Food, and some of India’s top celebrity chefs to curate the digital food experience
This World Food Day, SonyLIV introduces the food genre to its existing line-up of diversified content, thereby being the first mover in the OTT space to introduce food as a genre. SonyLIV will double its exclusive food content from the existing 4000 hours to more than 8000 hours in the next 12 months.
SonyLIV has joined hands with chef Sanjeev Kapoor, Rajshri Food, and other top celebrity chefs to satiate food lovers and enthusiasts alike. The collaboration strengthens SonyLIV’s position as the definitive online destination for viewers.
FoodFood is an Indian food and lifestyle channel that has been synonymous with the best savoury dishes and food trivia since its launch in 2011. The channel will continue its run on SonyLIV by bringing the best from the culinary world to SonyLIV as well as engaging discussions between Kapoor and other celebrated Indian chefs such as Harpal Singh Sokhi, Anupa Das, Ajay Chopra, Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi, Shantanu Gupte and Pranav Joshi. FoodFood will be available as a LIVE channel on SonyLIV.
Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN), said, “With the introduction of the food genre, SonyLIV is committed to engaging its viewers with the best of the world cuisine curated by top celebrity chefs. We are committed to doubling our repertoire of exclusive food content from 4000 hours to over 8000 hours over the next 12 months. Food is going to be a major genre on SonyLIV going forward, in addition to entertainment and sports.”
Added Kapoor: “Via this association with SonyLIV, I hope to repeat the same success in a new digital world. SonyLIV’s massive user base further inspires me to dig deep into the vast culinary world and continue to bring newer, mouth-watering dishes to millions of devoted users of the platform. India is a food-loving country and this free service from SonyLIV is bound to attract a large viewer population of foodies and food enthusiasts.”
“It gives us great pleasure to partner with SonyLIV for Rajshri Food, one of India’s largest food channels on YouTube. Food, they say, is the ingredient that binds us together. The SonyLIV-Rajshri Food partnership will make that bond stronger. This association will add to the richness of content available on SonyLIV and enables Rajshri Food to reach food lovers on a screen closest to them,” concluded Neha Barjatya, trustee, Rajshri Foundation.