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Imagine comm buys OpenTV ad business

Imagine Communications last month announced it has acquired the assets of the advanced advertising business unit of OpenTV, Inc., from the Kudelski Group. The acquired assets will expand and

enhance Imagine Communications’advertising business systems portfolio – which already manages more than $25 billion in annual advertising revenue worldwide – and provide the MVPD markets with new capabilities for consolidated, multi-platform billing and extended support for both impression-based and ratings-based advertising. “This acquisition and accelerates the investments we are making in our advertising business systems portfolio,” said Charlie Vogt, CEO of Imagine Communications.

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