ICC Seals the biggest ever television deal

ICC announces cricket’s biggest-ever global broadcast agreement with Star India and Star Middle East. Included in the new eight-year period are 18 ICC tournaments,

including two ICC cricket world cups(2019 And 2023), two ICC champions trophy tournaments (2017 And 2021) and two ICC World Twenty20 tournaments(2016 And 2020).

The International Cricket Council (ICC) last month announced cricket’s biggestever global broadcast partnership by jointly awarding its audio-visual rights for ICC Events from 2015 to 2023 to Star India and Star Middle East. The decision was made by the ICC Business Corporation (IBC) Board, ICC’s commercial arm, during a meeting at the ICC headquarters in Dubai on Sunday.

The decision followed a robust evaluation process, which started in July 2014. During the process, the ICC received 17 competitive bids from various broadcasters across different territories. While the final value of the rights fee agreed will not be disclosed, it is significantly in excess of the ICC’s previous commercial deals. The current cycle has seen ESPN Star Sports hold the audio-visual rights until the contract expires at the end of next year’s ICC Cricket World Cup 2015. The new eight-year period covers 18 ICC tournaments, including two ICC Cricket World Cups (2019 and 2023), two ICC Champions Trophy tournaments (2017 and 2021) and two ICC World Twenty20 tournaments (2016 and 2020).

DS_01_11_2014 02 newsCommenting on the decision to name Star India and Star Middle East as its successful bidders, ICC Chairman N. Srinivasan said: “We are delighted that our partnership with the Star group has extended to the next cycle of ICC Events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007.” ICC Chief Executive David Richardson said: “This agreement guarantees more money for all our Members, thereby underpinning the growth and development of the game.

“Star has been an excellent partner for the ICC during the current rights cycle, promoting and supporting ICC Events and cricket in general in the sub-continent, and I am pleased that we now have a chance to build on that success over the next eight years on a global level.” Uday Shankar, CEO, Star India, said: “We are delighted and honoured to extend our partnership with ICC. This is a tribute to Star’s commitment and ICC’s trust in our ability to take the great game of cricket to the next level.”

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *