Broadcast Asia show, Events

IBM Aspera On Cloud displayed at BroadcastAsia 2018

At BroadcastAsia 2018, visitors witnessed IBM Aspera On Cloud, a new hosted service that provides the fastest way to transfer, exchange, and deliver content from any location to anywhere with anyone. It overcomes the file transfer challenges of the hybrid cloud by allowing media companies to securely and reliably move their content across on-premises and multi-cloud environments at unrivaled speed.
While media organisations are increasingly adopting a hybrid-cloud workflow that uses a combination of public cloud, private cloud, and on-premises storage and compute resources, moving content has become much more challenging. Files that need to be exchanged are often stored in multiple clouds and on-premises systems. Traditional transfer technologies bridging these environments are slow and unreliable, and physical disk shipments between them are time consuming and expose data to unnecessary security risks.
Whether content is stored on-premises or in the cloud, IBM Aspera on Cloud offers a simple user interface for accessing all of it. A file-system–like structure allows users to easily move folders across data centers and cloud platforms using drag-and-drop. They can directly send large files from on-premises or cloud storage out to clients and partners, and invite them to upload content directly to their storage locations.
By utilising available bandwidth, transmissions achieve substantially higher speeds than traditional network transfer technologies. Aspera’s direct-to-cloud transport technology moves content from the client all the way into the cloud storage layer, ensuring high-speed transfers and immediate post-transfer data availability.
Enterprise-grade security protects valuable content as it is shared and exchanged with collaborators located anywhere around the world. The service authenticates users upon login, encrypts data in transit and at rest using strong cryptography, and verifies data integrity to protect against man-in-the middle attacks.

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