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How Venezuela’s VC Medios leveraged Masstech’s Workflow Solutions

Venezuelan media services provider VC Medios used Masstech’s MassStore platform to manage and automate its file-based production and digital delivery workflows. The South American country purchased these two …


Venezuelan media services provider VC Medios used Masstech’s MassStore platform to manage and automate its file-based production and digital delivery workflows. The South American country purchased these two additional systems to support its growth and geographic expansion based on the tangible benefits it realized by its first installation of a Masstech solution.

Headquartered in Caracas, VC Medios manages technical operations for Latin American cable networks including A&E, History, Lifetime, H2, E! and IVC Net. Initially deployed to automate the transfer of file-based content between Caracas and a partner-owned playout facility in Sunrise, Florida, the Masstech solutions now manage the movement of content not only across multiple locations, but also internally between VC Medios’ archive, post production and playout workflows.

Purchased from Venezuelan systems integrator Avcom, one of the two new systems was acquired for VC Medios’ newly-opened production center in Bogota, Colombia. The second new system was added in their Caracas headquarters to support operations for IVC Net, a new Venezuelan entertainment and sports channel distributed both locally and in the U.S.
Talking about the Masstech solutions Tonny Marquez, Engineering Vice President at VC Medios said, “Masstech solutions form the backbone of our file-based operations, efficiently automating our workflows across all of our locations. MassStore was a key enabler in eliminating tape from our workflows, which saves us hundreds of thousands of dollars each year. Masstech’s after-sales service and support have been excellent, and MassStore’s open flexibility allows us to easily integrate new tools into our environment, giving us a future-proof platform as our needs evolve.”

STREAMLINING OPERATIONS
MassStore’s native integrations with an extensive array of third-party solutions allow media and metadata to flow seamlessly between VC Medios’ disparate production and playout systems, streamlining operations while maximizing efficiency. Programming received from VC Medios’ content partners or retrieved from the company’s LTO tape-based archive is transparently transformed into their preferred production format using MassStore’s built-in, high-quality transcoding.

MassStore then moves the content into post production workflows for localization and preparation for multi-platform distribution, including cable playout, Video-on-Demand (VOD) and TV Everywhere delivery across multiple viewing devices. Automated MassStore workflows then transfer playout-ready files to the Sunrise facility, where another MassStore system moves them onto the playout servers and notifies the automation system.

“VC Medios’ multi-site deployment is an excellent example of how our solutions streamline even the most sophisticated workflows while delivering unparalleled ROI,” said Savva Mueller, Masstech’s Director of Product Management. “We are proud when our solutions contribute to our customers’ success, and weare pleased to continue working closely with VC Medios as their company grows.”

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