Last year, Walt Disney Co. agreed to buy Rupert Murdoch’s 21st Century Fox Inc, which meant that Murdoch-owned Star India’s businesses, including around 50 entertainment channels and 10 sports channels would be absorbed by Disney. Alongside, 21st Century Fox named Uday Shankar, chairman and chief executive of Star India, as president, 21st Century Fox for Asia. In another big win for the company, Star India won the TV, digital, Indian and global media rights to the India Premier League (IPL) for the next five seasons for INR 16,347.50 crore. Earlier this year, it retained BCCI media rights for all cricket played in India for INR 6,138.1 crore. While many feel that the broadcaster has paid a huge premium for cricket, pundits believe that this is a gamble that will pay off in the long run, since Star TV has multiple platforms to leverage it – TV and digital.
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