Interviews, Solution providers

Hot 100 – Technocrats, Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies

As a CEO and technocrat, Ramki Sankaranarayanan cannot underline how important it is for media companies to digitize their business processes. “Content enterprises can no longer afford to …


As a CEO and technocrat, Ramki Sankaranarayanan cannot underline how important it is for media companies to digitize their business processes. “Content enterprises can no longer afford to ignore the realities of an industry that is experiencing such rapid change and not break the shackles of isolated media asset management systems to embrace digital transformation,” he said emphatically.

He reiterated that media and entertainment companies cannot nurture islands of automation anymore. Doing more with less while increasing profit margins through business efficiencies is critical. If they need to battle low margins and build operational efficiencies, they need to digitally transform and build a connected enterprise.

Prime Focus Technologies (PFT) was able to convince some companies to do this and add new clients to it list, including Cricket Australia, HOOQ, Miramax and Global Eagle Entertainment. Last year, it also worked with RSG Media to automate its digital supply chain and maximize monetization for content owners.

PFT and deltatre also announced an ‘End-to-End Live Sports OTT Platform’ to provide an immersive sports viewing experience for customers looking for proven live sports solutions. Additionally, it secured an Apple iTunes certification for direct content delivery. With this qualification, PFT can assist Apple and its content partners in delivering highly engaging content on the Apple Store with world-class quality

Coming to international affiliations, PFT joined the advisory board of the Media & Entertainment Services Alliance (MESA) on its mission to support service providers in building efficiencies in the creation, production and distribution of physical and digital media and entertainment. It was also inducted as a gold member of the International Association of Broadcasting Manufacturers (IABM).

Last year, the company launched DAX Production Cloud and offered SecureScreener as the industry’s first digital and safe screener application, a substitute to DVD and online channel distribution. It was also honoured by Frost & Sullivan with the 2015 Global Growth Excellence Leadership Award. From the look of it, PFT had a very gratifying 2015, and 2016 would be a replication of it.

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