Features, Production

Hot 100, Production Houses, Aditya Chopra, Yash Raj Films

Initiated by the late great Yash Chopra in 1970, this banner continues to exercise tremendous clout today with scion Aditya Chopra at its helm. While it was known since long for its association with lucky mascot Shah Rukh Khan, YRF now produces blockbusters with several other stars too – even pulling off a hat-trick with Salman Khan, after Ek Tha Tiger, Sultan and 2017’s Tiger Zinda Hai that roared at the box office and grossed over Rs 500 crore!
Besides big-budget extravaganzas, YRF also backs modestly budgeted, creatively experimental fare. Over the last year, Qaidi Band didn’t work, but Hichki rode on Rani Mukherjee’s slim shoulders and was a modest success. While Aditya Chopra may be famously media shy, he is relentless in his drive – Yash Raj operates a film production house (Thugs of Hindostan with Amitabh Bachchan and Aamir Khan is the next biggie), a studio, a distribution concern, a music company and several cinema-related businesses that make it a true entertainment conglomerate.

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