Last month, Zee Digital Convergence Ltd (ZDCL) unveiled dittoTV in its new avatar, as a linear TV-based app that is available via phones, tablet or PC, at INR 20 per month, giving viewers access to 100+ Hindi, English and regional-language channels. Currently It is available on Android, Windows and iOS platforms, which the company says will make the cumbersome annual contracts, satellite dishes and set-top boxes obsolete.
dittoTV has partnered with Siti Cable and ITZ Cash to supply easy-to-use recharge cards at retail channels. Its adaptive technology will adjust to a range of internet speeds.The app presently features the entire bouquet of Zee channels and some other networks, including Colors, Sony, SAB, Zoom, Aaj Tak, BBC, TimesNow and MTV. Incidentally, earlier this year, ZDCL launched a separate OTT service, called OZEE, which exclusively offers Zee content in different languages.