Interviews, Special Reports

HOT 100 – OTT – Abhesh Verma, COO, nexGTV

nexGTV left no stone unturned to make its presence felt in the OTT landscape. It has 1 million paid subscribers and averages 2 million visitors monthly. Abhesh Verma …


nexGTV left no stone unturned to make its presence felt in the OTT landscape. It has 1 million paid subscribers and averages 2 million visitors monthly.

Abhesh Verma is delighted with these figures, as he ramped up the brand’s visibility, rehauling the app from ground up last year. “We augmented our library of 150+ channels and 1500+ movies by tying up with leading channels and production houses. We also unlocked global billing through our Android app,” he stated. As a result, its India-centric content is available to diaspora in over 140 countries.

To create a differentiation, nexGTV developed more original content. An instance was ‘It’s My City’, a mob-iseries starring Priyanka Chopra, which got 7.82 million views, with 1.95 million unique visitors. Another example was its SPOTLight initiative, launched in collaboration with director Imtiaz Ali. nexGTv also introduced its Kids app this year. Having put the relevant blocks in place, Verma wants viewers to flock to nexGTV instead of other OTT players down the digital block. And how does he plan to do that? By continuing to enhance the platform’s content offerings and invest more on technology

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