SES and Samsung Electronics last month demonstrated the first DVB transmission of High Dynamic Range (HRD) UHD TV. At the annual SES gathering in Luxembourg, BBC R&D’s Hybrid Gamma technology enabled simultaneous delivery of Standard Dynamic Range to existing UHD TVs and HDR to new generation UHD TVs from the same content payload.
The demonstration was aimed at showing how the industry can launch new HDR UHD TV Services over DVB networks, which in turn can fully exploit the capabilities of upcoming consumer displays, while simultaneously providing high quality UHD TV Service to UHD Phase 1 Receivers already available in the market. “HDR will significantly enhance how consumers will experience television in the future,” said Thomas Wrede, vice president, reception systems at SES. “An introduction of any HDR technology must be backwards compatible with existing DVB UHD 1 Phase 1 TVs that are already in consumers’ homes.”
“We fully endorse the BBC R&D’s technology as part of our drive towards the best consumer experience,” said John Adam, head of business development and industrial affairs at Samsung Research UK.