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Grass Valley splits APAC operations

Somu Patil will lead Asia while Ward Hansford will helm Oceania

Following a very successful year in its Asia Pacific (APAC) region, Grass Valley has named Somu Patil as vice president of sales for Asia and Ward Hansford as vice president of sales for Oceania. With this announcement, the company is separating its APAC operations into two distinct regions to further improve the customer and partner experience and strengthen its presence at the local level.

“Our teams have helped us to establish Grass Valley as a powerhouse in the overall APAC market and set the organisation on course for a solid 2017,” said Stephen Stubelt, senior vice president of global sales, Grass Valley. “The changes we’re making are aimed at continuing our growth and addressing the individual business opportunities in each of these areas.”
Somu Patil is taking on the role of vice president of sales for Asia with the regional pre-sales and regional sales operations reporting to him. With more than 20 years in the industry, Patil is based in Hong Kong and has been with Grass Valley since 2013, most recently serving as the regional director for South Asia and ASEAN.

Ward Hansford is joining Grass Valley as vice president of sales for Oceania and is based in Sydney, Australia. Hansford has more than 30 years’ experience in sales, general management, and marketing with a proven record in creating business growth, strategic planning, and focused execution. Prior to joining Grass Valley, he most recently served as the head of APAC television at Ericson, covering Southeast Asia and India, excluding Northeast Asia. He has also been with Tandberg Television/Ericsson Australia and Sony Australia and has been active over the years with SMPTE as the Australian Section Chair.

The new Asia region includes the sub regions of China, Japan, North Asia, South Asia, and ASEAN while the new Oceania region includes Australia and New Zealand.

“Under the experienced leadership of Somu and Ward, we’re ready to help our partners and customers find the right solutions for the changing demands of the broadcast and production markets,” added Stubelt.

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