Eyes film and TV business | Google last month announced that it has acquired Zync Render, a service that makes it easier for movie studios to render their visual effects in the cloud. The technology was used to render effects in movies like Star Trek: Into Darkness and Looper, for example.
Google will use the technology to make it easier for studios to use its Cloud Platform infrastructure to render their creations. Currently, Zync is optimized for work on Amazon’s EC2 service, but Google will now integrate it into its cloud platform. It’s worth noting that Amazon has regularly positioned its platform as a solution for rendering visual effects, too.
ZYNC says its technology has been used to produce several feature films and hundreds of commercials, for a total of 6.5 million core hours of rendering time. “Together Zync and Cloud Platform will offer studios the rendering performance and capacity they need, while helping them manage costs,” said Belwadi Srikanth, product manager at Google in a blog post.