Global pay-TV market to hit $269 billion in 2014; ARPU to drop slightly | The worldwide Pay-TV market is expected to surpass 920 million subscribers by the end of 2014.
Overall, Pay-TV average revenue per user (ARPU) is expected to drop slightly due to increasing price competition, but at a lower rate compared to the ARPU drop in 2013. “The increase in HD subscribers as well as major sporting events has contributed to improving ARPU. As a result, the total Pay-TV market is expected to generate over $269 billion by the end of 2014,” said Jake Saunders, VP and Practice Director of Core Forecasting.
Notably, United States’ satellite TV operator DirecTV added 543,000 subscribers in 2Q 2014 in Latin America. It was a sharp increase compared to subscriber net additions of 165,000 in the same quarter of 2013. ARPU in local currency also increased 8 per cent from 2Q 2013. Subscriber growth in Latin America was mainly driven by the World Cup 2014 matches.