Will bring iconic cycling, including ‘Tour de France’, to screens
French broadcasting group, France Télévisions, will work with Globecast to bring iconic cycling events, including the Tour de France, to TV screens. In the five-year deal the media solutions provider will provide the broadcaster with comprehensive transmission services as France Télévisions covers the Tour de France, the Criterium Dauphiné Libéré, Paris Roubaix, Paris Tours and Paris Nice until 2020.
Since its beginning, Globecast has been providing services for cycle races, such as the Tour de France, supplying overarching transmission solutions that bring together logistical, technical and human resources. From the race start to the finishing line, the solution provider has the expertise to facilitate this dynamic coverage. It brings signals from along the course using satellite and cellular to France Télévisions, allowing it to create its celebrated final output.
Anne Souché, Head of Transmission Department of France Télévisions, said, “Covering cycle racing has always been one of the greatest technical challenges for live television. Our content from the Tour de France in particular is well recognised by broadcasters worldwide as a model of its kind. Cooperation between France Télévisions and Globecast has existed since the beginning of live transmissions of these races. The experience we have gained together has been a major factor in enabling us to overcome technical challenges and to succeed with them (digital transition, HD…). Partnering again until 2020 allows us to anticipate and move forward with further technological improvements and innovations.”
Michele Gosetti, Director of the Contribution and Media Services at Globecast, said, “Our experience and commitment are essential on such projects. France Télévisions’ renewed trust in us motivates us even more to rise to the technical and logistical challenges inherent in live broadcasting major cycling races. This long-term commitment allows us to evolve our technical relationship, helping France Télévisions in its desire to constantly improve and enrich the viewer experience.”