Eros International Media last month said its on-demand entertainment portal Eros Now has acquired worldwide rights of Zee TV shows. The partnership would allow Eros Now to showcase Zee’s television content ranging from serials
and soaps to reality shows, the company said in a statement. With this announcement, Eros Now subscribers can access some of Zee’s noteworthy shows such as Ek Mutti Aasmaan, Pavitra Rishta, Fear Files, Sapne Suhane Ladakpan Ke, Jodha Akbar, Do Bandhe Ek Dori Se, Kumkum Bhagya, Qubool Hai, Aur Pyar Ho Gaya and Armano ki Doli. The shows will be available to members with no extra subscription costs.
“We aim to provide a robust customer experience with an extensive content offering. We are thrilled to introduce prime television programming from Zee TV into our content mix. Partnering with a leading television player like Zee for compelling content is a natural step to providing the very best of Indian entertainment to our consumers worldwide. We are very excited to bring these shows to the platform and are confident this content will be enjoyed worldwide on Eros Now,” said Rishika Lulla Singh, CEO, Eros Now.