Switch to integrated automation, playout saves significant time and effort for broadcaster while elevating video quality of web presence
Edison TV prides itself on making its programming easily available to the residents of the Township of Edison, New Jersey on both its cable channel and online streaming. When the station set out last year to find a replacement for its aging playout and automation system, it turned to the Cablecast platform from Tightrope Media Systems (TRMS) to meet the goals of visual and workflow enhancement.
“Like so many community channels, we’re only able to broadcast in standard definition but we wanted to be able to offer our live streams and video-on-demand clips in HD,” said Michael D’Amato, broadcast communications manager for Edison. “We also really wanted a solution with an easier, more efficient, and more automated workflow. We were jumping through a hundred hoops with our existing systems to get programming on the air, keep the live stream working, and get VOD clips and programme schedules onto the township’s website.”
After researching numerous solutions, D’Amato selected Cablecast. “You would think it would have been easiest for us to continue with our previous vendor but we found Cablecast’s feature set best suited to our needs,” he said. “Its intuitive interface stood out, as did time-saving features like being able to duplicate complete blocks of repeated programming between days or dayparts.”
A Cablecast SXLEHD server and Cablecast Broadcast Automation software now power playout for Edison TV’s cable broadcasts while Cablecast Live and Cablecast VOD servers create bandwidth-efficient live HD streams and on-demand clips for online and mobile viewing. TRMS’ Carousel Digital Signage Software rounds out the deployment, integrating seamlessly with the Cablecast platform to manage the station’s video bulletin board. Systems integrator Varto Technologies supplied and installed the systems.