The upcoming BroadcastAsia2016, which will be held from 31 May to 3 June in Singapore, will focus on topics like non-linear viewing options becoming increasingly critical to a broadcaster’s business model. This annual event is where broadcasters, content providers and technology experts with interest gather to share strategies and exchange views that will further shape the broadcasting industry in Asian countries.
Content is now on-demand and at consumers’ finger tips with active Asia Pacific OTT video subscribers reaching 494 million last year. With entry of disruptive players like Netflix in Asia Pacific coupled with increasingly demanding consumers, the broadcasting industry now faces new challenges in OTT, digital media asset management, video delivery, TV monetisation strategies, etc.
Frost & Sullivan’s market insight on the OTT video market in India finds that there are about 66 million unique connected video viewers in India every month, and about 1.3 million OTT paid video subscribers. The market insight includes an overview of the market landscape and ecosystem, trends in Internet video consumption, forecasts for video viewers and paid subscribers from 2015 to 2020.
“The broadcast industry across Asia is in a state of flux as increasing mobile broadband penetration continues to drive OTT growth in the region. With broadcast operators moving to reshape their business and operational models to align themselves with changing consumer trends, BroadcastAsia will provide the technology and best practices to help navigate this change successfully,” says Calvin Koh, Assistant Project Director (Communications Events) from organiser Singapore Exhibition Services.
COMPANIES PUSH FOR VIRTUALISATION
Prime Focus Technologies (PFT), a regular exhibitor at BroadcastAsia, announced that it will showcase four of its new products at the event.
Commenting about BroadcastAsia2016, Ankur Jain, VP-Sales & Business Development, APAC, PFT, said, “Content enterprises can no longer afford to ignore the realities of an industry that is experiencing such rapid change and placing ever increasing demands on its participants. Media and entertainment enterprises need to break the shackles of isolated media asset management systems and embrace digital transformation to virtualise the content supply chain by deploying one software for the whole enterprise.” He added that PFT was happy to be at BroadcastAsia2016, where next generation solutions will be showcased to help media companies learn and adapt to new changes in the global broadcasting industry.
Other companies participating at the event include Bydesign India, Canara Lighting Industries, Indiasign, Interra Systems, Lukup Technologies, Planetcast Media Services Limited (Formerly Essel Shyam Communication Limited), RGB Broadcasting Equipments, Riversilica Technologies, Tata Communications, To The New, and Wasp3D.
With non-linear viewing options becoming increasingly critical to a broadcaster’s business model, the BroadcastAsia2016 International Conference is specially designed to tackle the commercial and technical challenges stakeholders have to overcome to achieve a profitable TV everywhere service. New conference topics include The Business of Connected Entertainment, IP Broadcasting and TVE Technologies, Capturing Viewers with Immersive Experiences – At home and on the go, Broadcast Standards and Video Encoding Technologies and Big Data and Real – Time Analytics – New Commercial Opportunities.
Some Indian speakers at the BroadcastAsia2015 International Conference include Gaurav Gandhi, COO of Viacom18 Digital Ventures; Ramki Sankaranarayanan, Founder and Chief Executive Officer of PFT; K A Srinivasan, Co-Founder of Amagi Media Labs; Kishore Poreddy, Head – India of Peel; Ashish Bhansali, Product Head of Alt Digital Media Entertainment, etc.