What technologies will you be highlighting?
We will showcase new versions and enhancements to four key products: Paint 7.4, our telestration and analysis tool for sports production; Virtual Placement, our tool for placing striking virtual graphics into any live broadcast; PRIME 3.0, a flexible and integrated graphics hub for any type of application from video news, sports, and entertainment, to government and corporate; and Neon, our all-in-one, trackless solution for creating highly compelling virtual sets.
At BroadcastAsia, we expect to see a big focus on virtualised infrastructures and, more specifically, solutions for virtualised production, broadcast, and playout. Virtualisation is highly appealing to Asian broadcasters. It means they’re no longer tied to expensive capital equipment that might only be used part of the time but consumes power and space 24/7. These production systems are category defining because they let people pay only for the resources they need and when they need them.
What challenges do broadcasting and media and entertainment companies in the region face?
Media enterprises in APAC region face challenges that are universal to companies everywhere: the need to generate more revenues in an increasingly competitive environment, and to do more with less equipment and limited budgets. Because APAC is such a vast area, broadcasters there face additional fiscal challenges such as currency and exchange rate fluctuations. They also need tools that make it easy to regionalise content to reflect the cultural and regional diversity of APAC countries.
In areas such as Japan, Singapore, and Hong Kong where real estate is at a premium, it is critical to get maximum functionality out of equipment that fits in a very limited physical space. There is also a big requirement for solutions that are easier to install, use, and maintain.
Given that language is a big barrier in the countries you mentioned, how can technology help in addressing these challenges?
Many people in APAC are not fluent in English; therefore, products that are easier and more intuitive to use will go a long way towards getting them up to speed quickly and starting to reap the benefit of the tools.