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Belden has completed its acquisition of Snell Advanced Media, which it will now merge with Grass Valley

Belden has completed the acquisition of UK-headquartered Snell Advanced Media (SAM). While the terms of the deal have not been disclosed, it is clear that SAM will be incorporated into Grass Valley. Now that the deal was finalised, it has put an end to several months of speculation that the acquisition-hungry Belden had been in advanced talks with SAM.

According to industry reports, SAM will be headquartered at Montreal. It will be combined with Grass Valley and the Quantel and Snell brands will be dropped. Tim Shoulders, who replaced Marco Lopez as president recently, will lead the company.

Eric Cooney, who was appointed President and CEO of SAM in June 2017 will take on an advisory role and form part of the integration team, while Shoulders will shoulder the leadership matters.

SAM supplies kits for live production, post-production, asset management, playout, infrastructure and image processing, while Grass Valley’s product range includes cameras, servers, control systems, graphics processors. In a statement, Shoulders said, “Adding SAM’s employees and products to the Grass Valley family extends our global reach, makes us more agile and provides additional domain expertise to enhance our industry leading solutions. This transaction helps our customers better navigate the options available to them with fewer concerns around interoperability and deployment while increasing their access to the innovators developing the solutions of tomorrow.”

The deal, which combines two of the broadcast industry’s biggest vendors, will be welcomed by many, with leaders of other suppliers regularly speaking of the need for consolidation among manufacturers.

Belden has pursued an aggressive inorganic growth strategy, spending hundreds of millions of dollars on broadband, cyber security, connectivity and broadcast production and delivery manufacturers.

Further details on the merger are expected in the weeks ahead of NAB, where the companies will have a single stand.

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