The BBC’s iPlayer video streaming service has experienced its first ever drop in popularity since launching in 2007. Requests to watch the service’s shows fell seven percent in March to around 230 million, compared with the same month in 2014. This is a surprising drop, particularly as most media companies continue to report growth in streaming services. The drop in viewers also follows news that the broadcaster plans to close its global online video iPlayer app next month. The app allowed users in Western Europe, Australia, and Canada to view BBC programmes, including hit shows like Top Gear, Doctor Who, and Sherlock. In a brief statement, the BBC stated that the service will be closed permanently.