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Balaji Telefilms Forays Into Digital Content

Balaji Telefilms has forayed into the original digital content business segment with the launch of ALT Digital Media Entertainment. The company will be looking at offering next generation of content which is original,edgy and contemporary.Alt Digital Media will create content for the entire connected ecosystem spanning mobiles, computers
tablets, smart TVs and game stations.The company is also in advanced discussions to seek synergistic associations and partnerships with leading technology and video distribution platforms.Balaji Telefilms joint managing director Ekta Kapoor said, “Our foray into the digital space is aligned to our strategic intent to bring our unique story telling strengths to create compelling content and deliver it directly to audiences who are always connected and seek quality,original entertainment in

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