Broadcast India Show has pulled down the curtains of its 2018 edition, and we are certainly impressed with the spectacle of an event it translated into
By Anisha Gakhar
The whole cosmos of technologies that have invaded the media industry generally remains evasive, until conventions and trade shows, like the annual Broadcast India Show put up an array of displays and conferences to instigate knowledge sharing and business. The show has spanned for over two and a half decades since 1991; and was back and how, with its 2018 version. Every year, the Broadcast India Show translates into an interactive platform, which showcases the paradigm transits in infotainment technology across the globe, along with serving as a platform to help connect with the innovators and experience the marvels first-hand.
The Broadcast India Show introduced futuristic broadcast technologies this year, which will ensure the conception of creative means of working within broadcast, film, audio, radio and everything else that contributes to the infotainment industry – from content creation to its management and delivery. Companies and corporations, veterans and professionals, vendors and customers, visionaries, and other industry pioneers from across the world concurred under one roof to realise opportunities, establish trade connections, and facilitate resource pooling on the biggest scale; as is the norm every year.
NEW YEAR, NEW GROWTH
The last edition of the Broadcast India Show saw over 9862 unique visitors and more than 500 brand participants from over 36 countries. This year, the percentile grew by 20% marking an increase in the number of visitors and exhibitors. The show has thus, cemented its position as one of India’s largest infotainment show.
The exhibitors, who participated in the show this year, reported a higher turnover as compared to previous years. The gala event witnessed over 10,000 visitors over three days of the magnanimity.
Celebrating its 28th edition in Mumbai, the Broadcast India Show continues to exemplify the energy and technology that drives the entertainment industry. This year’s show reportedly brought the highest attendance and participation, which proves that the infotainment industry is resilient and poised for a revolutionary transformation in the coming years.
A GRAND OPENING
Present during the inauguration of the three-day exhibition were the industry’s crème-de-la-crème including, Wolfgang Kranz, VP (International), NuernbergMesse GMBH; Satish Aggarwal, MD, Visual Technologies India; Peter Bruce, director APAC, IABM; Geoffrey Chappell, Film Focus Consultancy; Kazutada Kobayashi, president and CEO, Canon India; and Eddie Udagawa, VP, Consumer Imaging and Information Centre, Canon India; amongst other dignitaries from across the globe.
The Broadcast India Show held at the Bombay Exhibition Centre, featured over 500 exhibiting companies to a sold-out show floor, along with 10,764 unique attendees representing a 20% increase, in analogy with the 2017 edition. It highlighted a 15% increase in the number of new and unique companies exhibiting within its domain, for the first time.
Participants included many of the industry’s best-known names including Blackmagic Design, Sony, AVID, RED Digital, Canon, Datavideo, Ross Video, FOR-A, Grass Valley, ARRI, Carl Zeiss, Panther, Seagate, AJA Video Systems, IHSE, Primestream, Ikegami, Netweb Technologies, Sennheiser and Dell, along with umpteen specialised firms supplying essential products and services for all sectors of the market. Over 27 countries were represented at the show; including Australia, Austria, Brazil, Bulgaria, Canada, China, Cyprus, Czech Republic, Denmark, France, Germany, Hong Kong, India, Italy, Japan, Netherlands, Poland, Russia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, United Kingdom, Ukraine and USA.
The event was further strengthened by the active support and presence of key institutions and associations including IABM (International Association of Broadcasting Manufacturers), The All India Broadcast Manufacturers and Distributors Association (AIBMDA), Indo-German Chamber of Commerce (IGCC), and TradeFair Support, UK; amongst others.
ALL THAT WAS WITNESSED
The mega event included technical sessions, seminars and conferences to facilitate knowledge transfer and instigate the birth of ideas. The show hosted a number of live product demonstrations from over 500 brands displaying their latest enhancements. Over 11,000 square metre of gross area facilitated business networking opportunities. The exhibition served as a curated platform for display of trending technological advances and inventions. It brought together professionals that are reforming the broadcasting value chain in the M&E sector, under a single roof. It helped the capitalisation on numerous opportunities to boost business networks, reinforce one’s brand, and convert prospects into customers. This in turn helped establish trade connections and facilitate resource pooling on a large scale in the Indian sub-continent.
The show served as a common ground to evaluate and test new technology, by interacting directly with key end users, partners and resellers. It witnessed industry technocrats of the likes of CEOs, directors and proprietors of companies. The convention is expected to help foster benefit from expertise, knowledge of engineers and technicians through a sea of technical presentations, equipment demonstrations and in-depth brainstorming sessions.
The held conferences catered to subjects including 2D/3D animation, asset management, archive, audio, broadband, broadcast, cable, cameras, DAB/DBS/DST/DTT, desktop video, digital film, graphics, grip, High Definition (HD), interactive media, internet, IPTV, lighting, MPEG, mobile TV, multimedia, music, Outside Broadcast (OB), production, radio, recorders, satellite, servers, streaming, systems design, television, test and measurement, transmission, video, visual effects, webcasting, widescreen, and other leading innovations from the entertainment industry.
Among other supporting activities at this year’s show was a four-session workshop conducted by IABM and Kohinoor Business School. The sessions addressed key topics of the likes of, ‘Understanding the Broadcast and Media Industry’ and ‘Broadcast Technology Workflows’. Other sessions that recorded an overwhelming foot-fall included, Going Global with OTT, The Media Evolution: Convergence Broadcast – and 5G network, WebRTC Live streaming, Emergence of AR, VR and AI in the Broadcast Industry, Infrastructure and Future of LED Visual and Sound, amongst others.
“The industry needs trade shows because they bring together people, spark new ideas and help to build new working relationships. We need more opportunities to meet face to face – that’s what makes events like Broadcast India particularly valuable,” said Sonia Prashar, chairperson of the board, MD, NuernbergMesse India.
A good amount of business optimism across the show floor was also reported by the participating companies, many of whom rated Broadcast India as the best trade show of the year. The predominant feedback from exhibitors echoed the quality of buyers who were engaged and intrigued by the new products, which were up for demonstration. Over 50% of the buyers stated that they expected to make significant purchases in the next 6 to 12 months. The show will certainly be a catalyst for new and positive economic growth in our industry, in the months and years to come.
SUMMING IT UP
Broadcast India Show has paved the way for next-generation broadcast technology, which would facilitate swift, efficient, more productive and creative ways of working within the infotainment industry. Over the years, the Broadcast India Show has positioned itself as a platform that allows technology seekers to connect with the innovators, and experience the marvels in real-time.
Summing up the success of Broadcast India, Sonia Prashar exclaimed, “The positive feedback we received, confirms that this was a successful show and we thank everyone who contributed to it – exhibitors, visitors, speakers and participants in all our supporting events; as well as our show partners and supporting organisations. Our focus is now on next year’s show, which will bring us back to the Bombay Exhibition Centre. Planning for that is well under way and stand reservations are already coming in quickly!”