Grass Valley hosted a technology seminar for broadcast professionals in India showcasing its latest solutions and answering questions about the SAM acquisition
By DS team
It was earlier this year that Grass Valley announced completion of its parent company, Belden’s, acquisition of Snell Advanced Media (SAM). There were several questions that its customers and channel partners had about what this meant. The company figured that the best way to address these queries,was to have a series of roadshows, which also helped it showcase the latest solutions.
Hence, following its recent acquisition of SAM and a successful NAB 2018 Show, Grass Valley hosted a series of roadshows across New Delhi, Mumbai and Chennai, attracting more than 170 broadcast and media leaders to learn about hot topics, especially IP. Attendees also heard from company leaders about the newly combined portfolio of Grass Valley and SAM solutions, and benefits of their merging of these two companies.
The events gave CTOs, engineers and consultants specific insights on lessons learned from customers who have implemented IP solutions into their broadcast workflows in the past 12 to 18 months. As IP technology gains traction across the media ecosystem, broadcasters and media organizations installing IP networks are making their operations efficient on every level, and more agile to accommodate future growth.
ALL THINGS VIRTUAL
Other topics included advanced playout, virtualisation, and newsroom solutions, all designed to provide insight into how to succeed in today’s evolving broadcast and media environments. Virtualisation enables operators to reduce capital equipment investments by moving software-based processes, to a private or public cloud that takes advantage of shared computing power.
Some of the products that GrassValley showcased at the roadshow included the LDX 86 Series cameras, the Karrera K-Frame video production center, the Kula production switcher, the Densité signal processing, the GV Node Real Time IP processing and routing platform, iTX integrated playout platform, the GV STRATUS video production and content management system and the Ignite automated production control.
Talking about the event, Marcel Setiawan, senior director of sales and engineering, APAC, GrassValley, said that the sessions during the roadshows had four modules – live production, networking, news and content delivery. Around 23 broadcast professionals participated in these training workshops from across Asia Pacific.
At the same time, Greg Huttie, VP, switchers and replay systems, Grass Valley said that the objective for organising these workshops for partners was to empower customers to make the right decisions when it comes to attaining solutions with GrassValley products, but also helping the company gain insight into what is going on into the region and how we can make life easy for them. The roadshows also focused on taking advantage of the revenue opportunities in the current scenario.
The company will endeavor to reach new audiences, across different media, with more dynamic content. And it plans to do this by having more interacting sessions with its channel partners on an ongoing basis so that they can manage the many challenges in the industry, including the rapidly changing viewer preferences and the need to reach new audiences, across different media, with more dynamic content.