Lukup Media, an Indian dual play service provider, has beefed up its management team with the appointment of Aniraj Ramabhadran and Dhiraj Chadha.
Ramabhadran, who has managed Reliance Big TV’s portfolio and life cycle management for consumer devices for managed Pay-TV services, has joined Lukup as the Head of Systems and Product Delivery. He started his career as a scientist at Aeronautical Development Agency and later moved on from there to Wipro Technologies, handling design services for global accounts under the consumer electronics domain, along with technology incubation and Intellectual Property development, before heading products and consumer devices at Reliance Big TV. His area of expertise lies in product strategy, business intelligence and analytics, TV/ multimedia delivery, and hardware and software development and integration.
Chadha, the former Head of Brand at Voltas, has come on-board as the Head of Marketing for Lukup Media. Over the span of 12 years, he has handled the marketing and digital portfolio of Voltas Limited along with the responsibility of setting direction for marketing plans, digital and social strategy for the consumer brand nationally.
Commenting on these appointments, Kallol Borah, Founder and CEO, Lukup Media said, “I am very happy to have Ramabhadran and Chadha join us when we are beginning to roll out services. With their experience and expertise, along with our ability to communicate Lukup Media’s value proposition, our ability to scale our delivery capabilities and meet customer expectations will get a big boost.”