E-Retail giant to up original video spend to US$100 million this quarter Amazon is planning “significant growth” in its original content spend, increasing its investment in Prime Instant Video productions
to more than US$100 million in Q3. “We’re ramping up spends from Q2 to Q3 significantly,” said Amazon chief financial officer Tom Szkutak. “Original content, as a portion of our total [licensed] content, will be over US$100 million in Q3.” In Q2, Amazon added its first three original children’s series Tumble Leaf, Creative Galaxy and Annedroids to Prime Instant Video. Amazon said that the first six episodes of each show are available this summer, with additional episodes to follow later this year. Amazon Studios, the content arm of the e-retail giant, has also green-lit five new pilots —dramatic thriller Hysteria, dramatic comedy Really, one-hour drama Hand of God, and comedies The Cosmopolitans and Red Oaks.