Amazon is set to launch its Prime Instant Video service in India this year as part of a US$5 million investment in its Indian e-commerce and subscription-based business, according to local reports. The investment would see an increase in Amazon’s online content, as well as an expansion of warehouses and data centres in India,The Economic Times reported. The US company has employed former Sony Entertainment executive Nitesh Kripalani to lead its online video and music business in India. The battle for subscribers to online video-ondemand (VOD) services in India looks set to intensify, with Netflix reportedly set to launch in 2016.
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