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Amazon partners with Saregama

Users can access the label’s catalogue of 117,000 tracks on Amazon Prime Music

Amazon has partnered with Saregama to stream the label’s catalogue of 117,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India. Prime members will soon be able to discover and listen to melodies on Amazon Prime Music from movies like Guide, Don, Kati Patang, Waqt, CID; contributions from legends like Lata Mangeshkar, Mohammad Rafi, Jagjit Singh, Ghulam Ali, MS Subbulakshmi, Asha Bhosle, R.D Burman, Kishore Kumar, and more artists.

Sahas Malhotra, director, Amazon Music, India, said, “We are excited to partner with Saregama to add classics over the decades in several Indian languages to boost our always expanding Indian and International catalogue. At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favourite eras, genres, and artists”.

Vikram Mehra, managing director, Saregama India, adds, “Music streaming has fast emerged as one of the foremost ways of consuming music in India. We are excited to partner with Amazon Prime Music, in bringing our extensive and rich catalogue of songs from our label to their platform, ensuring that we reach out to the fast-growing base of Prime members. We believe this digital experience would only enhance the level of popularity of our songs across a wide demographic of people in India”

Saregama is an Indian music label and a movie studio. With a catalogue size of more than 117,000 Tracks across 15000 albums, Saregama has a collection that ranges from songs, ghazals, regional classics, Hindustani, Carnatic and devotional music. It has a repertoire across Hindi and regional languages such as Bengali, Tamil, Telugu, among others.

Amazon has also signed a deal with Zee Music Company as well to add over 450 film soundtracks in Hindi and regional languages as well as 250 independent artist content to its ad-free music service. This streaming service is currently available to Echo customers in India on a preview basis and upon launch will be available to Amazon Prime subscribers at no additional cost.

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