Special Reports

All set for CABSAT

Head to CABSAT 2018, held at Dubai World Trade Centre from January 14 to 16, 2018, to see innovation in action

The broadcasting business is in a bit of a tumult. Given the nature of this fast-paced, highly competitive industry, broadcasters are constantly seeking innovative products that will help them keep pace with evolving user needs. At the same time, they want to adopt the best business practices to improve profitability and enhance their distribution formats.
And CABSAT is one place where they believe they will find the answers to their questions and requirements. The 24th edition of this annual trade fair, which will be held from January 14 to 16, 2018 at Dubai World Trade Centre, will feature several new initiatives aimed at putting not just equipment and services in the spotlight, but talent as well.
This year, CABSAT 2018 will have around nine country pavilions, which will represent over 130 countries. The annual event, put together by Director Exhibitions, Frederique Maurell and her team, promises to generate over 90 hours of compelling content across three days for the estimated 13,000 attendees from the broadcast and satellite industries.

INDUSTRY EXPECTATIONS
Many companies are looking forward to CABSAT 2018 and are filling up with their meeting schedules for the three days. Talking about this Ahmed Magd El Din, General Manager, Riedel Communications Middle East said, “We always look forward to attending CABSAT because it is such an outstanding forum for us to connect with key decision-makers in the Middle Eastern media and entertainment marketplace. At this year’s CABSAT, we are looking forward to showcasing our newest innovations in real-time signal distribution, networking, and communications that also offer a smooth path to tomorrow’s all-IP-based operations.”
James Gilbert, CEO of Pixel Power added, “We have been committed to the Middle East market for many years, and CABSAT is an important opportunity for us to discuss advanced capabilities with MENA customers. Because we moved to a software-defined, micro-services architecture early, and because we were already well-established as the best source of advanced graphics, we are now seen as a market leader.”
Another company that is looking forward to a fruitful time at CABSAT is Quantum as it believes that the event draws attendees from across the Middle East, as well as India and Sri Lanka. The event provides Quantum the opportunity to demonstrate our latest innovations for demanding storage workflows to this important audience, which is in the midst of adopting many of the latest digital media technologies. In addition to fostering development of new relationships, CABSAT is a great venue for holding preset meetings with Quantum customers, prospects, Quantum Alliance resellers, and Quantum Advantage Technology partners.
IPE recently announced a new partnership with New Zealand-based AVC Group, and AVC will represent IPE’s Intelligent Display Systems (IDS) and other products throughout New Zealand, Australia, India, the Middle East and the Pacific Islands. IPE will feature IDS on AVC Group’s stand at CABSAT 2018, which is also the first co-exhibit by both companies. Talking about this association, Reuben Such, head of IPE Products, sales and support, said, “We are delighted to kick off our association with AVC at CABSAT 2018 as they are an ideal fit with our aims for the regions they cover. They fully understand the benefits of IDS and I look forward to working with them to bring those benefits to their existing, and new, customer base.”

WHAT’S NEW?
To introduce novelty and add some value to attendees and delegates at CABSAT, the event organisers have divided the conferences into focused streams i.e. technical, strategic and creative sessions. An Airwaves Showcase will enable manufacturers to feature their latest audio equipment, technology and services for the broadcast, radio and live events market.
A Tech Innovation Startup Zone has also been developed to highlight emerging virtual and augmented reality, drone technology and media, film and satellite start-ups in the spotlight. The ‘Script to Screen in 48’ workshop and competition has been designed to engage young professionals and filmmakers with a half-day workshop where they can pitch a short film idea and film it on-site at CABSAT within 48 hours. Winners will be announced on the last day of the show.

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