Adobe, Nielsen team for cross platform study

Adobe and Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with digital analytics and online TV delivery platforms Adobe Analytics and Adobe Primetime. As a result, both companies will jointly market Nielsen’s Digital Content Ratings, which will deliver analytics and currency- grade content metrics that enable smarter buying and selling decisions.

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