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Accedo refreshes SBS on-demand video experience

Accedo, a provider of TV application solutions, will work with Australia-based SBS to refresh the video experience of its on-demand service and extend its reach across more devices this year. SBS re-launched the SBS On Demand website in June last year and together with Accedo will now look to continue to roll-out the fresh video experience across all existing platforms as well as a selection of new and emerging devices in Australia including iOS and Android phone and tablet devices, Apple TV, Telstra TV (powered by Roku), Chromecast, Sony PlayStation (PS3 & PS4) and leading Smart TV platforms such as Samsung, LG, Sony and Panasonic.

“Accedo is helping take the SBS On Demand video experience to the next level by simplifying the complexities of delivering a consistent, dynamic user experience across every screen. As audience consumption habits continue to evolve, SBS On Demand is central to SBS’s commitment to exploring and celebrating diversity through inspired entertainment using cutting edge technology and our partnership with Accedo is a key to its continued success,” commented David Gwynne, Head of SBS’ On Demand.

The refreshed SBS On Demand experience will offer an uncluttered and engaging new interface that will make it even easier for viewers to explore and enjoy the 4,000 hours plus videos available.

“We are delighted to have worked with SBS for close to five years now and honoured to have been entrusted to extend the SBS On Demand to many millions of devices during this time. We are excited to now be in a position to take video experience to the next level and help SBS continue to pave the way in what is a highly-competitive streaming market in Australia,” explained Matt Kossatz, vice president – Asia Pacific at Accedo.

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