The company has developed tools to allow media outfits to keep abreast with consumption shifts The year 2016 witnessed a change in leadership for Vizrt as the company’s …
The company has developed tools to allow media outfits to keep abreast with consumption shifts
The year 2016 witnessed a change in leadership for Vizrt as the company’s long-serving CEO, Martin Burkhalter, retired. Industry veteran Michael Hallén was appointed as the new CEO and has led the company purposefully on its growth path. The company believes in the bottom-up approach for recruiting its software engineers that has laid the foundation for growth and innovation. Vizrt also developed tools to allow media companies to keep up with the consumption patterns of their customers. One of the big accomplishments for the company during the year was creating Viz Story, an easy-to-use tool for media companies to create videos specifically designed for Facebook audiences.
With a workforce of 600 people across the globe, Vizrt is able to deliver innovative solutions to its customers in 100 countries ensuring efficient, high-quality workflows. To do so, the Norway-headquartered company ensures that its manpower strength is in media technology and customer relations. In 2016, 80 people joined the company in the professional services and product development departments. The attrition rate during the year was 12%.
In August 2016, Vizrt’s new CEO, Hallén, joined the company. Hallén last worked with Sweden’s Qmatic Group as its CEO. He has 25 years of experience in the global software business and is expected to expand its client base to include media companies that create and distribute digital content in the video format. Moreover, several key strategic recruitments were initiated in the sales and product teams to lay the ground work for further growth and innovation in the years to come.
Vizrt regularly recruits software engineers with advanced programming skills from universities using a series of tests to ensure that they meet its internal requirements. Thereafter, the new recruits are given training to better understand the media industry. The company believes in this bottom-up approach as it finds it easier to find quality software engineers and teach them about media than hire broadcast engineers and teach them about software development.
After taking a long look at the shifts in how media is being consumed, Vizrt has developed tools to allow media companies to keep up with those shifts. For instance, as the trend stands today, consumers get a large percentage of their news from Facebook through articles and videos. With that in mind, Vizrt created Viz Story, a tool for media companies to create videos specifically designed for Facebook audiences. As new shifts in media consumption occur, the company aims to provide the tools needed to reach the consumers.
Vizrt’s development teams are committed to creating a quality product. They do this by following best practices, code reviews, unit tests, and integration tests. Experienced test experts are a part of each team, guiding their colleagues and ensuring quality standards are met throughout the development process. Its R&D teams are located across the world and a combination of local testing plus cross-team reviews helps it to create better products while discovering new ways to improve the quality processes. As Vizrt’s teams move rapidly, using the best development methods to create products, the company does not focus on filing software patents.
Vizrt’s financial performance has been consistent over the years with stable revenue and profitability. The company chose not to give specific numbers.